By Erika Väätäinen
Last month, with the holiday season in full bloom, the Peter Nygård flagship store in Times Square opened to the public. Nygård Fashion, a brand started by Finnish-born, Canada-based Peter Nygård, has various Finnish sponsors including Lumene Cosmetics. The company held an exclusive shopping event for Finland Center Foundation members and friends on December 8.
Peter’s sister Liisa Nygård opened the event by reading an excerpt from the recently published book, Child of Lamposaari, which details the life of Peter and Liisa’s mother, fashion matriarch Hilkka Nygård. The store’s holiday collections were presented in a fashion show and guests were offered discounts on various items.
Amid Times Square’s never-ending noises and the crisp December weather, the Nygård store was bustling with New York Finns and others interested in timeless Scandinavian designs. Many left with Nygård shopping bags and Lumene goodie bags – in familiar blue and white, of course.
Finland Center of New York 